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So what can you do to make your content stand out among the masses? As you design, guide and grow your content marketing strategy, here's everything you need to know about content saturation and proven methods to combat this emerging challenge, so YOU, too, can be among the 10% seen. What is Content Saturation? We all know that we live in an age where people can access any information they need with a few swipes of their thumbs, and this causes businesses to compete even more for attention. One of these challenges is content saturation. _Simply put, content saturation refers to the overabundance of content on the internet to attract users' attention.
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It's not just about competing for consumers' attention, either. To get your business or service in front of potential customers and strengthen your CRM , you should make sure your website or digital profile is optimized for search engine results (SERPs). MarketingLabs CEO Matt Janaway puts it brilliantly. “While there may be saturation in terms of volume, there is not always saturation in terms of quality.” This means finding new and interesting ways to ensure your content is relevant and valuable to your readers. "This could be an infographic, video, podcast, data, or a downloadable template. Adding just one thing to improve the post for visitors can make a big difference.
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