For users who advertise with Bing, we have added 14 unique

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New that elicits an emotional reaction and inspires them to convert. BONUS AWESOME AD TARGETING METHOD: Remarketing Lists for Search Ads (RLSA) Remarketing Lists for Search Ads lets you target Google search ads to people who recently visited your website, letting you customize your ad messaging and/or keyword bids and budgets accordingly. We’re finding that on average, using RLSA will double click-through-rate (which raises Quality Score), which results in cutting CPCs in half.



They also convert at roughly a 2x higher rate because you can be sure that the searcher is already familiar IT Numbers with your brand. For more information about RLSA, check out my recent presentation at PPC HeroConf from earlier this year! RLSA Will Save The Day! from Internet Marketing Software – WordStream Larry Kim MEET THE AUTHOR Larry Kim Larry Kim is the founder of WordStream and CEO of MobileMonkey, a chatbot building platform. See other posts by Larry Kim Last updated: August 7, 2019 Marketing Ideas In 2013, we created the PPC Success Report to help our customers report on their AdWords performance.





Since then, the reports have evolved to include additional sections, improved analysis and sharing. As of September 1, the Success Report has taken another step forward with the addition of Bing Ads data. About 30% of our WordStream Advisor customers advertise with Bing and look to us for an easy and integrated reporting solution. We don’t like to disappoint, so we built from our existing AdWords Success Report and expanded its scope. metrics spanning 4 new sections. For the first time, users can compare their AdWords and Bing performance side-by-side and 1-to-1.