Example Zalando: User Experience feat

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According to UWG §7, paragraph 3, you are allowed to write to email recipients who have recently purchased a similar product in your shop. As I said, if in doubt you should always consult a lawyer. Designing optimal purchase abandonment mailings If the legal requirements are correct, it's time to write effective remarketing emails. Here are a few tips to help you: The email should not be too intrusive, but rather be perceived by the recipient as information or a reminder. Make specific reference to the items in the abandoned shopping cart. If possible, send a second or even third reminder email with different subjects - according to Experian , this increases your chances of reaching shopping cart abandoners.

Consider offering a discount as an additional incentive (in the second or third email). Insert a India Car Owner Phone Number List link (button) back to the shopping cart. This should be provided with a clear CTA (“Return to cart now”; “Return to your cart”). To generate more urgency, you can set a time limit (“Your selected items will remain stored in the shopping cart for 1 week”). Content marketing Enough of the theory, at the end I have a nice best practice example of a shopping cart reminder for you. Recently, Silja from Content Marketing made me aware of how Zalando is trying to lure shopping cart abandoners back into the shop or into the purchasing process.



I tried it out myself. As a shopping cart abandoner, I receive an email reminding me that there are still items in my shopping cart and also reminding me of the USPs (free shipping and returns, 100-day return policy): Do you want to get fit in online marketing? With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Click here for the registration form. Shopping cart reminder from Zalando The reminder email itself is designed to be friendly and not too intrusive. However, Silja and I particularly liked the personalized video that Zalando sends to those who abandoned their purchase via email: Shopping cart reminder.