On-page SEO elements

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Although it has been proven in recent times that on-page factors do not particularly influence the positioning of a website in the SERP, it is still desirable , in an accurate SEO strategy, to try to implement your pages with structural changes aimed at 'effective indexing on search engines .Both SEMrush and SeoZoom have studied in depth the correlation between these elements and the positioning of search results, analyzing how the insertion of the keyword influences the latter and in what way.Keyword in the TitleWhat SEMrush thinks about Keywords in the TitleKeywords in the titleThe higher the volume of keywords, the higher the percentage of pages that



include the keyword in the title.What SeoZoom thinks Special Data about the Keywords in the TitleSome pages in the TOP 10 have the title exactly matching the keyword, in particular the URLs positioned in the TOP 3.On average, almost 50% of the pages in the TOP 10 have the keyword in the title.Keyword in the meta descriptionKeyword in the meta description from SEMrush's perspectiveKeywords in the meta descriptionPractically the presence of the keyword in the meta description has no influence on the positioning of the page.The higher the keyword volume, the more pages include the keyword in the meta description.Less than 50% of pages that rank for a high volume of keywords have the keyword in the meta descriptionKeyword in the meta description from SeoZoom's point of viewIt is now well known that the presence





of the exact keyword in the meta description is a positioning factor, only a very low percentage includes it in their meta. However, several pages contain variations of the keyword of interest in the meta description, to make it clearer to the user,Keyword in the bodySEMrush and the analysis of keywords in the bodyKeyword in the bodyThe trend for each keyword volume group is flat, showing no substantial differences between the various positions.Approximately 75% of pages ranking for a high volume of keywords contain at least one specific keyword in the text.The higher the volume of keywords, the more pages contain a keyword in their body text.SeoZoom and the analysis of keywords in the bodyOn average, in the TOP 10 the main keyword can be found in the text three or four times.The analysis shows that the pages in the TOP 3 use the keyword in the text approximately twice as often as the pages positioned lower.