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Although many leaders still do not see the need for an industrial blog , working with solid and informative content on the internet attracts potential consumers .
In Brazil, the number of people connected to the int Chinese Overseas Asia Number Data ernet increased, according to a survey in the Digital 2022 report , carried out by communication companies We Are Social and Hootsuite.
The research shows that there are already around 165 million active users in the country. In other words, the way companies present themselves online needs to change.
Whether in the B2C or B2B sales model . Presence on the network's main communication channels is the way to increase business profitability.
See below the importance of having an industrial blog:
Lead generation
With an industrial portal with relevant and informative content, the generation of qualified leads increases and this guarantees greater chances of making sales .
Therefore, use digital marketing strategies and produce content that attracts the desired audience.
As a result, the lead feels more trust and interest in the company , offering email and other contacts to receive specific materials.
Sales opportunities
Generating qualified leads with relevant content provides greater chances of reaching customers more directly. This means there are more opportunities for sales.
By demonstrating that your company is a specialist in the segment and, in addition to marketing, also produces quality content, greater user confidence is generated, increasing the possibilities of closed contracts.
Cost benefit
The cost of creating an industrial blog and generating recurring content is not high. Furthermore, any committed person can create a website and start posting frequently and with knowledge on the subject.
Therefore, this platform presents an advantageous cost-benefit ratio for creating a deeper connection with users – and potential customers.
Types of content for an Industrial Blog
Blogs are categorized by type, as each content is presented in the best way according to your persona . There are several types of industrial blogs that you can use for your company, take a look!
Types of content for an Industrial Blog
Blogs are categorized by type, as each content is presented in the best way according to your persona . There are several types of industrial blogs that you can use for your company, take a look!
Tutorial Blog
The tutorial blog is willing to teach the reader how to perform some task . To do this, videos, photos, infographics and various other resources necessary to ensure public understanding are used.
It's great for industries that supply construction or repair parts or tools, however, any segment can have a blog of this type.
Blog Educational post
This type of blog aims to inform about a topic . Typically, it contains educational content about the company's own products or services.
The educational blog has this character: attracting the public through the range of information it presents, demonstrating total authority on the subject and segment that is present.
Lists Blog
In this format, it is possible to separate your content into lists, topics, alphabetical or chronological order, providing an easy-to-read subject .
It tends to attract many users through organic traffic due to its ease of delivering relevant content directly.
If the business supplies a variety of parts for a certain segment, it can list such items with their needs, for example.
Blog de Guest posts
The guest post domain works as other companies' participation in your domain or vice versa .
In this way, it promotes successful partnerships and, of course, allows you to increase your customer base.
With it, you can capture other types of audiences that may be interested in your business’s segment and products.
Success Stories Blog
In this case, the blog content is based on testimonials from other clients or the presentation of projects that have worked.
It is very useful when talking about the mental trigger of authority, as it seeks to convey confidence and seriousness of the business to the user.
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發表於 2024-3-7 14:21:28