It all depends on what goal we set,

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Positioning is a long-term process, so it is worth starting it earlier to enjoy valuable organic traffic. You will learn how to start SEO in this episode of our podcast. It is usually stated here that the type of action must depend on the goal you want to achieve. In the case of online stores, setting a goal is not difficult, thanks to the two most popular efficiency measurement factors, i.e. ROI and ROAS, which you will learn all about in Marta's article. Natalia Once you have made the decision to launch the store, set your goals, and then decide to run your activities using Google Ads and more, what next?

Preparing the environment for work What do you need to get started? Google Tag Manager, Google Europe Cell Phone Number List Analytics and Google Merchants Center. Google Tag Manager, installing this free tool will allow you to quickly and easily implement the necessary code fragments into your online store, without knowledge of programming languages. Google Analytics will provide you with an indepth analysis of traffic and user behavior on your website. , you can analyze the data and draw conclusions. Following this, you will optimize your campaigns based on hard data. Google Merchant Center a tool to which you can send information about your store and products.



Thanks to this, you will show your product range to potential customers via Google. Campaign preparation What types of Google Ads campaigns should I use for my store? The most frequently chosen campaign will be the product one. This type of campaign is dedicated to online stores. You can clearly present your product and price in the search engine and elsewhere. Will this form of advertising be the only one suitable for online stores? Yes and no. the adopted strategy, the costs we are able to spend on marketing. What types of campaigns can you use? in the search network, Performance Ma, in the advertising network, product network, video, local, discovery.