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Pitfalls:  Avoid These Web Analytics Strategy MistakesAnalytics is a difficult topic for many people and there is so much information out there for beginners to digest.This can lead you to make mistakes or spend a lot of time trying to understand things that don't really help you.We've listed the most common pitfalls of implementing a Web Analytics strategy for beginners — so you can avoid them.1. ADVICE THAT IS TOO TECHNICALMany analytics experts like to get super technical advice on implementing a Web Analytics strategy—sometimes too much.This is not meant with bad intentions.

Many of the companies they work with have very complicated systems and require Shandong Mobile Number List implementation that is unclear and highly technical.When subscribing to a bunch of Analytics newsletters, it's natural to feel overwhelmed by something up.However, if you're just starting out, it's best to stick to the basics of Web Analytics strategy — you'll naturally learn more advanced things as needed.Rule of thumb : If something is too complicated to understand after reading this Web Analytics strategy guide, it's probably too niche for you to worry about right now.





VANITY METRICSThis is one of the traps that business people often make when implementing a Web Analytics strategy.Many people tend to focus too much on metrics that make them feel good, but don't really have a meaningful impact on the business.This is called a vanity metric.Things like raw traffic, social shares, or number of page views are common vanity metrics in a Web Analytics strategy.That's one of the benefits of sticking to a Web Analytics strategy measurement plan — to avoid useless metrics and focus on the ones that matter.3. ALWAYS TRY TO DIVE DEEPER IN THE DATAIt's easy to open Google Analytics and go down a rabbit hole trying to figure out why something happened.