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Suggested purchases If you have ever bought on Amazon, you have noticed them, you are already with the tab of the product of your choice open and below, they give you more options to "complement your purchase" are well-chosen items that may interest you and thus, increase the ticket. At the beginning you didn't know that you were going to buy those two or three extra products that you already paid for, you were only going for one very specific thing but then more appeared and you thought they were a good idea and since you already had your credit card on hand, what? it doesn't matter. If you have an online store you can activate this purchase suggestions option. Ease of adding to cart Continuing with online stores, it is important to set up all primary digital touchpoints, i.e. social media, emails, etc. So that from that point they can make the purchase.
For example, Facebook and Instagram already have the option for you to upload your catalog, and Country Email List also that every time you put a new photo on your home page you can tag everything with direct links to your store so that the next step is only “buy ” Emails can also be designed so that items are added to the cart from your email. It is not just about putting things in front of the consumer, but rather making the purchase steps as easy as possible. Pop-up Ads They are those that appear taking up your entire screen offering you some offer or discount. It is a good idea to show them at the beginning because most online stores offer a discount if you subscribe to their newsletter and thus grow their database.
Above all, they are an efficient tool when they want to abandon their shopping cart, increasing the chances that the user will stay on the page and actually complete the order. It is easy to install “exit pop-ups” and you can also put various messages such as a final discount or the download of valuable material, to name a few examples. Suggested decisions Your customer data is power. Analyzing them and implementing strategies based on that is power in action. it is much easier to send emails or make publications based on those preferences to encourage the purchase. The push may be to publish the models that you know are most likely to be liked by some segment (of which we recommend you have divided your clients that you already have in your sights.
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發表於 2024-2-22 18:52:05