Email marketing is also a great tool to nurture leads

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Email marketing KPIs Email marketing is vital to helping you both retain and convert B2B customers and prospects. It lets you stay in touch and create a relationship with them, as well as build trust and brand awareness. You can create email marketing campaigns based on things like buyer behaviour, demographics, or according to what stage in the sales funnel your leads are in.



It lets you send emails to leads to encourage them to tak deutschland phone numbere further action and move further in the funnel. But just like the content you create, the emails you send must be designed to convert. If you don’t correctly segment your mailing list, or if your email subject lines aren’t very catchy, this can result in low open rates. Low-quality content, CTAs that are not visible, or not having CTAs at all can also mean your emails have a low click rate.




After each series of emails, analyse the following KPIs to help improve future campaigns: Delivery rate This is the number of people who have received your email in their inbox. Having a lot of subscribers is good, but the quality of these contacts needs to be as high as possible. You will improve the delivery rate of emails and the performance of your campaigns as a result.