After the consumer and the product

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Cornerstone of international marketing. If you offer a specific product in a specific range, it is necessary to study the prices offered by competitors, and this matter is important for your brand. If you offer pricing in a specific country, and you price the same The product has a different price in another country. This will make you lose credibility in your brand, and customers will also lose confidence in you. Location : Choosing a suitable place to display your products and services requires you to understand the behavior of the target customer, by knowing whether the consumer wants to buy online or prefers to buy directly from the store, and on this basis, determine the appropriate location for your store.


Promotion : Promotion differs from one country to another. Countries such as China, Russia, and Brazil did not rely on social media before 2011. This means the necessity of learning about the cultures of different countries phone number database and how to promote services and products in them in a way that suits their culture and the ways in which they receive promotional advertisements. Read also about relationship marketing through this article Pros and cons of international marketing International marketing has advantages and disadvantages that can be reviewed in the following statement: Advantages of international marketing Increasing sales . International marketing contributes to increasing sales, which contributes to increasing companies’ profits and increasing their market share, as international marketing allows access to the largest number of customers around the world.

   


Lower costs . Producing a large quantity of goods does not cost much, and this is something that some may not realize. Extensive production operations are paralleled by lower costs, and this is compatible with the national and international market. More job opportunities . International marketing requires much greater marketing operations to meet the needs of consumers without decrease, and this would contribute to opening the doors oThe disturbances that occur between countries disrupt the process of understanding, and these wars can lead to disasters in profits and sales. Example of international marketing There are many successful business models in international marketing, including: ZARA , which accounts for a large percentage of the fashion market, as it owns approximately 3,000 stores in 96 countries around the world.