Suganthan also suggests looking at

nesoxon946@fkco

Google’s Affinity categories and looking for topics where you can become an authority. That’s because these audiences seem to be linked to “CORE” interests card categories, as shown earlier from the logs. The easiest way to find these is in the Affinity Categories report in Google Analytics. Google Analytics > Audience > Interests > Affinity Categories 13 affinity categories In general, you should do everything you can to position your brand as a thought leader in your industry. 6. Focus on entities When I analyzed the Discover performance of the Ahrefs blog, I managed to pinpoint topics that perform better than others. In the SEO world, it’s the entities and their connections that form specific topics.

Upon receiving the insights from our contributors, it was clear that entities play a significant indian phone number role here as everyone mentioned them in one way or another. There’s a Knowledge Graph layer created to map how user interests and expertise develop for any topic over time. This is known as the Topic Layer, and is built by analyzing all content tied to a certain topic and all of its subtopics, ultimately connecting all the dots. It seems that some of the dots can become Discover interests without being a Knowledge Graph entity. For example, querying “meta description” in Knowledge Graph API returns no results, but in Discover it shows as an interest that you can follow: 14 follow topic You can’t dig into the Topic Layer, so we’ll have to focus on the higher-level entities. And that’s more than enough.



Your goal should be to have authority within the scope of entities that are tied to your business. There are multiple ways to approach this when you create content: Be consistent in your category Most websites are about something specific. It could be coffee, laptops, SEO, or something else entirely. Whatever it is for you, try not to deviate too far when creating content. If you’re publishing about iPhones one day and cooking tips the next, that doesn’t send positive signals to your audience or Google. It just waters down your ‘authority’ across all categories. The only exception to this rule is if you work for a massive media outlet that covers everything.