The ideal is that you generate

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You may also be interested in: Executive Master in Marketing, Sales and Digital Strategy Management After reading this article you can't wait to start your business, this is your chance! INDEX OF CONTENTS What is the Pirate Funnel or AARRR? Pirate Metrics appeared on the map thanks to Dave McClure, angel investor and founder of the 500 Startups incubator.


According to McClure, the best thing is to imagine the Phone Number List   path that a user takes from the moment he enters your website until he purchases your product. To do this, we defined 5 steps ( Acquisition, Activation, Retention, Referral and Revenue ) that would have the shape of a funnel: Acquisition (traffic acquisition). It is about quantifying where the traffic to your website comes from, in addition to seeing how much time the user spends there.





At this point, SEO , SEM and social networks are essential , since they provide a large volume of clicks and (especially social networks) are low-cost. Activation (activation). Now that you've met us, we need to know if you plan to return.  a good user experience (both with your website and your product) and that you have an engagement strategy. Retention (traffic retention).