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From there, use your brand messaging framework to edit and ensure that the final copy is on point. brand messaging examples to learn from competitors, checking out brand messaging examples from other growing businesses is another smart way to get brand messaging ideas. Here are a few brand messaging examples across platforms . Brand messaging on social media example from Liquid Death Water company Liquid Death is known to go after a younger audience with its edgy packaging, product placements, and overall brand feel.
This is reinforced in its brand messaging on social media with the goofy TikTok they posted using wedding photo editing service a fun mascot. The messaging focused on slang that resonated with the target market using the word “mid” to describe other types of drinks. brand messaging - example of brand messaging on tiktok Source . Brand messaging in search ads example from Under Armour This brand messaging example from Under Armour conveys a unique personality through the text in the search ad. Addressing users directly using “you” makes the brand seem more friendly.
Familiar, and personable—which is key for a brand that’s nearly in every neighborhood shopping center selling intimate items like sports bras, under layers, and more. Additionally, mentioning “technology,” “tech,” and “performance” throughout the ad capitalizes on the brand’s core goal of providing cutting-edge workout gear to shoppers. brand messaging - example of brand messaging on search . Brand messaging in display advertising example from Workday Workday’s display ad in this brand messaging example is short and simple. However, it uses power words like “collaboratio.
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