where the reality isn’t quite what it seems.

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Than all-singing, all-dancing social media stars.social media influencer post on InstagramImage SourceSome research has even clearly shown that once a profiles amasses more than a few thousand followers, engagement rates on sites like Instagram start to rapidly decline. Collaborating with digital socialites who have between 1,000 and 10,000 followers comes at a fraction of the usual influencer cost, but with a likelihood that genuine engagement will be much greater.This is in part attributed to a level of believability that can be lost with bigger “influencers.” While some brands turned their nose up at the idea of micro-influencer collaborations in 2018, anyone hoping to produce credible collaborative work this year needs to embrace the up-and-comers.How to jump on the trend.

Take the time to research up-and-comers in your niche. Search Thailand WhatsApp Number relevant hashtags to find social stars who aren’t represented by agencies, where audiences are smaller and engagement rates are higher. Plan influencer campaigns based on relevancy, not audience size.social media influencer enagement rate tool3. Get rid of fake followersOn the theme of genuine engagement and influencer marketing, it would be wrong not to address the issue of fake social followers that really gained momentum throughout 2018. Fake and spam accounts have been around since the dawn of social media, but now it’s increasingly common to find so-called “influencer” profiles with millions of followers.





Even politicians and celebrities have been caught cheating.Part of the reason that it’s so important to check engagement rates before connecting with an influencer is that audience size does not necessarily equal views or activity. Fake followers and paid-for likes can make it seem that someone is popular, but on closer inspection, collaborating could be a waste of time and money.2019 is already shaping up to be the year that fake followers are public enemy number one, with sites like Instagram and Facebook announcing their plans to stamp out fraudulent activity once and for all.image of woman with social mediaHow to jump on the trend.