users will see shoppable results on YouTube as well.

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By using machine learning to personalize users’ Shopping homepages, Google is effectively replicating the Instagram experience. In fact, they’re improving the Instagram experience. Google can use the data it collects not only to show users the brands and products they want to see, but also to predict the brands and products users may want to see. We’re no longer talking about a channel designed to simply capture commercial intent; we’re talking about a channel designed to inspire commercial intent.3.



Shop wherever you pleaseDespite the seamlessness and Belarus Mobile Number List comprehensiveness of the new Shopping interface, you can’t expect your prospects to use it whenever they feel inspired to make a purchase. No matter how badly someone wants or needs your product, the fact of the matter is that it takes effort to open up Google Shopping, apply the necessary filters, and buy something.





That conversion-killing friction is precisely why the new Shopping experience will extend beyond the Shopping interface itself and into the realms of Images and YouTube. At the time of this writing, certain search queries are triggering shoppable results under the Google Images tab. Starting July 15,google-vs-amazon-shoppable-image-resultsThe reasoning behind this extension of Google Shopping into new properties is simple. Across devices and platforms, consumers make tons of touchpoints with their favorite brands every day. Although different consumers are at different points in their respective customer journeys, each of those touchpoints—in theory—is an opportunity for you to make a sale.