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Webinar for BOFU An excellent option is also the creation of webinars with the aim of clarifying the use of a tool, also showing all its benefits through a more interactive format. Ebooks and rich materials Finally, a widely used format is ebooks and rich materials. They are excellent ways to add more value to your audience and, at the same time, present the ways in which your company can be useful to the client. Post sales funnel If you think your goal was met after the sale, you are wrong. It is much easier to keep a customer than to win over new ones. Therefore, it was time to charm José and turn him into a frequent consumer. Brand loyalty is one of the most important factors in the digital world.
Therefore, after all stages of the sales funnel, you should continue Phone Number List producing content for users who purchased. Content Formats to Delight and Retain Customers At this stage, the various formats we mentioned above can be used. Adding them to these: Special offers; Explanatory videos; Specialized support; Advanced tutorials about your products or services. Remember : Any format can be used at all stages of the sales funnel. What really defines which one should be used varies according to the user's education level and the chosen strategy.
The sales funnel can be an incredible ally for your company to better understand your consumer and be able to create unique and personalized content that meets their needs at each of the stages: TOFU, MOFU and BOFU. Did you like this article? Then you'll like our ebook more: Mastering the Sales Funnel . Download it right now and learn in detail everything you need to know to become an expert on the subject.What is a relaunch campaign and how important is it for a brand? A relaunch campaign is the repositioning of a brand. Additionally, it helps extend the life cycle of an organization. Relaunch is necessary when your appeal is steadily declining. Editor Rock min read relaunching Each brand evolves over time. One day, our brand will outgrow the look it has used for years and the target audience will have changed their behavior.
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