Fixes to overcome gaps and weaknesses

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This technique may be obsolete and too generalist. In this case there is no real evidence on the usefulness and effects of the changes made which could prove counterproductive once the new website is launched. The main risks of the traditional method are the slowness of the processes, the classic budget overrun and the lack of flexibility . Furthermore, developing a new design based on the "personal tastes" of the company or agency does not offer any guarantee on the actual success of the project, so, at the time of the new launch, the company could find itself in the hands of an already obsolete website.

Overall, the traditional process of redesigning a website requires very long development times around - months so before starting a new restyling the company will have to make important assessments and the managers who have to follow the project could be often seo expater bangladesh ltd reluctant and not very motivated by the enormous support work that falls to them. On the contrary, the gdd approach serves to reduce risks through an accurate analysis of the customer journey, thus tracing a map of the journey that the potential customer takes from the moment he expresses a search intent until the sale is made.



It is this detailed map that allows designers to design the best possible user experience, building flows consistent with the customer's research or purchasing needs, complete with clear microcopy capable of reassuring and guiding with a recognizable tone of voice. The analysis process allows you to understand the weak points for example pages with a high abandonment rate , the most interesting topics and the fluidity of the registration and purchase flows. With this method you build a website in line with customer requests and not vice versa, as happens often with traditional design.