We can see more and more results

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The results that the search engine considers most relevant will be displayed at the top of the SERP. In a very summary way, SEO consists of applying a series of optimization techniques that seek to ensure that a specific web page appears at the top of the search results for a specific keyword. Within the organic search results we can find more and more rich results; These are the lines of text and images that appear below each of the search results, as a brief summary of what is within said website and serve to give users an idea of ​​what they will find when doing so. click on it. What-is-a-serp c PPC Advertising Pay Per Click These are the advertised web pages that are relevant to the keyword.  

They are the first results you find within the SERPs and have a label that identifies Email Marketing List them as ads . They are the result of hiring an advertising solution like Google Ads . Different advertisers bid to appear in the top positions when a specific keyword is searched. We use the term “SEM” to refer to the different search engine advertising optimization practices. Just like organic results, SERPs continue to evolve in how ads are displayed. Thus, enriched with elements such as images or product catalogs. Google Ads d News You can also see some news related to the topic we are looking for.  



In fact, this is one of the few ways, if not the only one, to reach the top positions in the search engine in a matter of hours and without paying for it. google news e Local Pages: In the event that your search is related to a local business, such as a hotel, restaurant or any type of physical business located in a city, results related to it will appear in the Google map service Google Maps in English . These results obtain great visibility and a very high percentage of clicks. What-is-a-serp f Images: Images play a very important role in the search engine; Many content creators forget that it is possible to position themselves with them, and thanks to this, get new visitors to your website. But for Google to take your images and index them in the search engine, it is important that you include the ALT attribute in each of them .