This is another common mistake.

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This is especially important in the case of mobile devices. Clicking on a text link is more difficult than pointing your finger at any point in a large image. Example: An example of an email campaign where the image is not clickable If you click on the large image you will see this: The type of picture that is not clickable in the Semrash newsletter To get to the landing page (webinar registration page), you need to close this window, scroll down to the text link and only then click on it.

Here is another example of such an error from Brunei Email List Shopify (another world famous marketing company): Email from Shopify with errors in mailing The picture of a beautiful girl is not clickable. But it is not all that bad. Everything can be fixed in 2 minutes or even 30 seconds if you have email.

Just add a link to the image. 5. No image While preparing this article, I found more than 6 examples. Here is one of them: An example of an email letter without a picture, which is one of the errors A few minutes later they sent the mailing again, this time corrected.