Once you’ve located a group of companies.
You can quickly upload them and match them to a live LinkedIn account for ad targeting. If you don’t have any specific contacts, you can always fall back on the account targeting option. What kind of results can you get from the Matched Audiences feature? In a six-month pilot program, LinkedIn allowed 370+ advertisers to create 2000+ campaigns to beta test. On average, customers using account targeting saw a 32% increase in conversion rates after a click and a 4.7% decline in cost per click. Plus, users saw a 37% increase in CTR with contact-based targeting. Targeting contacts and accounts with account-based marketing tactics is one of the best ways to sidestep a gatekeeper and reach real decision-makers.Here’s a step-by-step guide to using LinkedIn’s new Matched Benin WhatsApp Number Audiences feature to reach the right people. Step 1: Prospect your target accounts The first step in landing a big-ticket client is to find target accounts. Up-front qualification is key. While inbound marketing is all about bringing in as many leads as possible and disqualifying them later down the funnel, account-based marketing tactics are all based on prequalification. You’ll save tons of time down the road by qualifying prospects ahead of time. Start by listing the ideal firmographics (like demographics for companies) of your high-level clients.
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That includes everything from company size to location. Using LinkedIn, if you have Premium, you can conduct an advanced lead search focused on all of these firmographics: linkedin advanced search You can focus on everything from keywords to company size and seniority level of the accounts you do target. If you don’t have Premium, your target search will be a bit broader, but it’s still effective. You’ll just have to narrow down firmographics on your own rather than using the diverse filters. For example, if you land on a company page and notice that they only have a few employees, but your ideal target is a company with 500+, then you can instantly rule them out: linkedin matched audiences Cross them off your list and move on to the next one. If you don’t have Premium, keep searching on LinkedIn based on keywords. linkedin keyword search On the right-hand side, you can sort the results by a few basic filters: how to use linkedin filters While these aren’t the best filters in the world, they’re better than nothing if you don’t have LinkedIn Premium. Add keywords, locations, and industries to narrow down your search results.
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