Set Google alerts for phrases
From curating your online profiles to driving your website’s SEO, from establishing your target audience and setting KPIs to monitoring your online performance, ePresence has the solutions. If you are looking to expand your business, reach more customers, and improve the impact of your marketing, ePresence can help.ACTIVE ENOUGHThe social media world is constantly changing and evolving. It is essential to stay on top of the current trends and utilise new tools, in order to stay relevant and engaging. Avoid getting behind by:Staying on top of current trends. Sign up for digital marketing agency australia mobile phone number newsletters, read articles and take tutorials put out by social media companies (for instance, Facebook’s Meta for Business). Get creative with new functionalities (for instance, making reels on Instagram).that are important to your company. This way you’ll always stay on top of the news, reacting and creating content based on what is relevant today.Being switched on and recognising opportunities – stay open-minded and be prepared to try new things out.
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10. NOT HAVING A CONSISTENT OR APPROPRIATE TONE OF VOICE FOR YOUR BRAND
As we said at the start, consistency is key. But not just for the amount of posting you do – it’s also important that you develop an appropriate tone of voice for your brand. People expect witticisms from something that puts itself across as ‘fun’ – foods aimed at kids for instance. But nobody wants a funny solicitor – they want a confident, calm, and intelligent brand that they feel secure confiding in. How to avoid taking the wrong tone in your posts.
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