We used this format in this way
The carousel contains useful free materials, then paid services - things that can help a potential client. Plus, we segment the audience at the ad level, indicating at the very beginning that this is “for business owners.” How to run VKontakte advertising We revealed even more insights in a new case: Performance marketing for “non-boring finance”: 5,700+ applications in 3 months. Site advertising - to increase the number of transitions to an external resource, any click in the banner area will transfer it there. How to run VKontakte advertising Universal recording with a button. To launch, you need a VKontakte community. The user has the opportunity to go not only via the link, but also to the community.This type of ad is suitable for: Receiving traffic to the site. We encourage Email List users to take action on the site using phrases such as “sign up for a subscription on the site”, “buy a product at a discount right now”, etc. Attracting subscribers to the community. Lead generation. For the Lead Form Fill goal, this format is used by default. How to run VKontakte advertising Check the readiness of the VK community for promotion with free instructions for auditing VK, Telegram and Yandex.Zen. Setting up an audience Please note that you must first study your audience and segment it. How to run VKontakte advertising Geolocation By city name. In this case, advertising will be shown to those users who indicated this city in their profile (not precise targeting, since some people may not update their profile for a long time). A point on the map.
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Advertising will be shown within a radius of 500 m to 40 km. If you have a local business, then you can reach an audience nearby. How to run VKontakte advertising Gender and age, socio-demographic interests When choosing an age, do not take too large a range; it is better to divide your target audience into age categories: from 25 to 35, from 36 to 45. Interests and behavior Interest categories allow you to find groups of users who are interested in a particular topic. For example, if you select the “Food Delivery” category, then your ad will be seen by those users who have recently used this service. Community subscribers One of the display criteria may be participation in a community.
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