Mobile Marketing Trends for Restaurants in 2017
Nowadays, restaurants have a new consumer profile, who is constantly looking for new experiences that allow them to enjoy leisure and the best gastronomic experience. To find them, and find new alternatives to theirusual restaurants, people increasingly rely on theirmobile phone . The restaurant industry has realized this and is currently immersed in a process of advertising diversification that has mobile devices as its main target.However, defining a successful mobile marketingstrategy is not easy due to the large number of factors that influence the final result. To shed some light on this issue, below we highlight some initiatives that can help you improve the results of your restaurant's mobile advertising campaigns.
Always choose a web design that adapts to mobile viewing
We must bear in mind that potential customers WhatsApp Number Database are not going to give us more than eight seconds of their attention to try to offer them a product. In fact, according toLatitude , of people have a more satisfactory opinion of those brands that offer optimized (or responsive) mobile navigationon their pages.
According to Latitude, 61of people have a more positive opinion of brands that offer mobile-optimized (or responsive) navigation on their websites.
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In addition to the bad impression that a website that does not offer a correct visualization can cause, poor usability can reduce the level of satisfaction of the customer who is looking for information about a company, wants to order food or makes a reservation at a restaurant.
In terms of positioning, it is worth remembering thatGoogle prioritizessites withresponsive webdesign over those that do not have it adapted. This is very important since anymarketing strategyshould start precisely by improving the relationship of the website with search engines.
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Trustin Social Networks
Without a doubt, one of the actions that can offer us the most advantagesto promote a hospitality business is to maintain a dynamic profile on social networks . Not in vain, people who use their mobile phone as their preferred means of accessing the Internet , invest a large part of their time browsing them.
Without a doubt, one of the actions that can offer us the most advantages to promote a hospitality business is to maintain a dynamic profile on social networks.Spreadfast
The implications of achieving a high level of popularity are many, although it mainly acts on these fronts:
1.- Increase sales:We must not forget that each social network in which we are represented is a completely freepromotion platform that we must take advantage of to get leads . A great example of how to do this is to place a “book now” button on the Facebook fan page .
2.- Improves search engine rankings:A site's posts will rank better ifthey generate interestin users through social networks. It has been proven that there is a connection of relevance between the different digital platforms.
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